We got Bed Threads after our wedding cause my wife wanted to finally get quality sheets. They were comfy, but lasted maybe a year, for about $600. These aren’t quite as soft right off the bat, but I took that as a good thing; they felt like they would last longer. After a wash they are already quite a bit softer and seem to be holding up better; no pilling, no fuzz when drying (BTs would have a ton of material come off in the dryer). The only downside is we got the Cali King size, and they only included Cali size pillow cases (BT gave you a pillow size option). They don’t collect heat, have a great feel to them, fit snugly, and we were very happy with the color tone (Linen). I think these will be the sheets we stick with from now on.